The neighbourhood changed and the business changed with it. Most weeks now the arrangements made in this building are for families whose funeral customs did not start in Queens, and the building has been altered several times so it can hold a rite it was not designed for.
That is most of what the third generation has done here: taken the walls back to plaster, taken everything off them, and made rooms that can be whatever a family needs them to be for one afternoon.
The rest of it has not changed at all. Somebody answers the telephone at four in the morning. Somebody goes out in the rain. Somebody sits with a family for an hour and a half and does not look at the clock.
A funeral home is a building, a vehicle and a telephone. The building matters less than people expect. The telephone matters more than anything else on that list, because the call that starts all of this is rarely made in daylight and is almost never made by somebody who has done it before.
What being small actually buys you
Small is not a virtue by itself and we would not sell it as one. What it means here is arithmetic. There are six of us, so the person who takes your first call at four in the morning is the person still answering the telephone a fortnight later when the last form goes in. Nobody hands you on to a colleague. Nobody has to be told about your family twice.
It cuts the other way too, and it is fairer to say so. A larger firm has more vehicles, more staff at the weekend and more slack in a bad week. We have less of all three. What we have instead is that the arrangements you make are made with somebody who will still be here in a month.
What the bare walls have to do with it
The rooms in this building have nothing on them, and that is the single most useful decision anybody here has made. It was a practical decision rather than a tasteful one. A room with a symbol on the wall belongs to one tradition, and it then has to be quietly apologised for to every family that does not share it. A room with bare plaster belongs to whoever is in it that afternoon.
So whatever a family brings goes up in the morning and comes down at the end of the day. A cross, a photograph, a flag, a cloth over a table, a prayer written out in a script nobody here can read. None of that is unusual in this building and none of it has to be asked for as a favour.